Quebec’s first “tulip-themed” ice cream truck rolled out of its factory in a small city west of Montreal on Thursday, attracting dozens of people to the street and prompting more than 200 comments.
A truck with a red and white logo bearing the words “Tulips, Ice Cream” was rolled out outside a factory that makes the “tula” ice creams used in many of the province’s specialty shops.
The truck was spotted in the area near the corner of St-Germain and Notre-Dame streets.
The project has generated plenty of buzz in the small southern Quebec town of Chantal-des-Ormeaux, where some residents have called for the creation of their own tulip truck.
Quebec’s Minister of Finance Pierre Karl Peladeau welcomed the publicity surrounding the truck, saying he hoped it will inspire other cities in the province to create similar trucks.
“It’s a way to bring people together in a fun way and it’s a good example of how Quebec can support innovation in a creative way,” he said.
“We need to work together to create innovative projects that have social and economic benefits.”
The province recently approved $5 million in public funding for the project.
The trucks were built at the firm’s factory in the Montreal suburb of Portage de la Meuse.
A spokesman for the firm, a subsidiary of the state-owned energy company Suez, said it was not aware of any specific plans to open a truck in Quebec.
“At this stage, we don’t know if we’re going to be able to open an ice cream shop,” spokesman Jonathan Perrin said.
The government has invested $1.3 billion in its fledgling economic recovery.
The province is also building a new highway to replace the one it lost due to the floods that killed more than 500 people in 2017.
The provincial government expects the highway project to cost between $200 million and $300 million, and said it hopes to break even by 2021.