It’s the ice cream trend that has hit the Indian film industry hard, and the film industry is also in the midst of a shakeup, with some brands losing their film deals.
The Times has learnt that ice cream makers are losing their licence deals, and others are under pressure to stop producing the products.
In a sign of how quickly the industry is turning against it, the latest batch of Ice Creams of the Year awards were held in January, and many of the winning brands have cancelled their events.
A company called Soya Ice Cream, for instance, announced it would stop production of the product in February.
The industry has been rocked by the rise of an ice cream bar that has become the staple of the festive season.
A large chunk of ice cream bars sold in India are made from milk, and their price is a common cause of problems for consumers.
It’s not just about the cost per slice of ice, however.
Many ice cream companies are also facing the threat of legal action by producers.
According to the producers’ lobby group, the Milk Law Foundation, the industry has lost over 70,000 licence deals over the past two years.
One of the biggest names in the industry, P&G Ice Cream Pvt Ltd, which is owned by British supermarket chain Tesco, said in a statement that it had stopped production of all the frozen desserts in India, and that all the production would be shifted to China.
“The current state of affairs has been brought to a screeching halt by the Ice Cream Bar and Ice Cream Pies in the last two years, which has created a huge void in the market,” the statement said.
“The Ice Creamers of the World is a leading brand in the Indian market.
This is why we have been making the decision to suspend all production of these frozen desserts,” P&g Ice Cream said.
“We will be producing a fresh product in India to meet our customers’ demands,” the company said.
P&G said the ice dessert industry in India has become “a $1 trillion industry” that employs over 1.6 million people.
India’s ice dessert sector is a multi-billion dollar industry, with ice cream made in India accounting for almost half the country’s ice consumption.
While the Ice-cream Bar and the Ice Pies are considered the biggest brands in the sector, the market is growing.
As of the end of January, the Ice cream bar industry in the country grew by almost 3 per cent, according to the Milk law foundation.
Soya Ice Cacao has lost its licence in India and all the ice products it makes are now being produced in China.
The company, which was founded in 1992 and now has a turnover of Rs 12,000 crore, had announced that it was cancelling production of ice products in India.
Its chief executive, Suresh Bhargava, said that it would have to cut its production in the coming months.
“We are facing a legal challenge, so we have to look for alternative locations for the production,” Bhargav said.
“But we are committed to grow our business.”
“If we can do our work in India but can’t get the ice bars in India produced in India then the industry will suffer,” he added.